In a store with a category merchandising style, display organization emphasizes

• A. Occasions for buying jewelry
• B. Brand loyalty
• C. Seasonal promotions
• D. Price tiers

Answer: (A)

Category merchandising focuses on organizing displays around how customers plan to use the product or the occasion they’re shopping for. In a jewelry store, that means creating sections for engagements, weddings, anniversaries, birthdays, or other gift moments so shoppers can easily find pieces that fit a specific occasion and compare suitable options in one place. This approach helps customers visualize what they need for a particular moment and can encourage picking complementary items for that occasion.

That's why emphasizing occasions for buying jewelry is the best fit for category merchandising.

Choosing by brand would center on specific labels rather than the buying moment. Relying on seasonal promotions centers on time-limited deals rather than the shopper’s purpose for purchasing. Sorting by price tiers focuses on cost levels rather than the occasion or use the piece will serve.