Recapping features and benefits is typically part of which closing technique?

• A. Demonstration
• B. Follow-up
• C. Summary close
• D. Objection-handling

Answer: (C)

Recapping features and benefits belongs to the summary close. It involves briefly restating how the product’s features translate into tangible benefits that matter to the buyer, tying those benefits directly to the needs they’ve expressed. This reinforces the value and helps the buyer see why the solution is a good fit, paving the way for a decision. The demonstration is about showing the product in action, not a closing recap. Follow-up is ongoing contact after initial talks, and objection-handling focuses on addressing concerns during the discussion, not the closing recap. By summarizing the key benefits and how they address the buyer’s goals, you create a clear, decision-ready moment.